Shauna Bookal
Keynote Session
Shauna graduated from Brock University and then went on to pursue post-graduate studies: first attaining a Sport Business Management Graduate Certificate from Durham College, then moving on to complete a Master of Science and Sports Management from West Virginia University.
Currently the President and CEO of Inclusion in Canadian Sports Network (ICSN). Being a sports leader is all about empowering and supporting others. Bookal provides expertise and advice to internal and external communities regarding Equity, Diversity, and Inclusion related matters within the Canadian amateur sports industry. She also advocates removing barriers for BIPOCs at all levels within the sports system.
In September 2024, ICSN launched the Play Fair – An Anti-Racism in Sports Toolkit. The Play Fair: Anti-Racism in Sport Toolkit is a free online resource created by diverse individuals working at all levels of sport across Canada. The toolkit provides education, resources and guidance about fostering diversity and inclusion in Canadian amateur sports. The goal is to empower the sports community to take action to combat racism and discrimination and create safe, fun, inclusive spaces for sport and play. The toolkit covers a range of topics including racism, Indigenous inclusion and reconciliation, and 2SLGBTQIA+ and Trans inclusion.
In October 2024, Bookal was named Senior Research Advisor to the Commissioner of the Future of Sport in Canada Commission and the Co-Chair for the Sport, Physical Activity, Health & Wellness Program Advisory Body (PAB) for the FIFA World Cup 2026 (FWC26) Toronto.
Shauna was one of 10 Canadians selected to sit on the Federal Ministerial Advisory Committee on Sport from November 2022 to April 2023. The purpose of this Advisory Committee is to advise the Minister of Sport on a variety of sport-related topics including safe sport, governance and funding approaches. Through hard work and dedication to EDI in Sport, especially at the amateur sport level, Shauna developed, implemented and executed the first ever Diversity in Sports Conference with a focus on amateur sport in June 2023.